I drove down route 91 north today and noticed a billboard for Mercy Medical Center. The billboard stated they now had robotic surgery. Rosie from the Jetsons taking out your spleen? Why would a patient want robotic surgery? Why advertise this one point?
Is it really robotic surgery that their patients want? Or do they want the best care money can buy? Patients, more often than not, equate the best care to the most advanced. Advanced care means using technology to make the care, less painful, faster, more precise, or more cost effective. So Mercy Medical Center is telling everyone who drives down 91 that they are using the best and most advanced techniques and equipment for their patient's benefit.
Patients already see dentistry as an archaic form of torture like in the Little Shop of Horrors. At least we can show them we are using the most up to date technology to torture them. What does your practice say about patient care?
A blog focusing on dentistry and the management of business and people. I'm a sales rep for Patterson Dental in Western MA, Northern CT, and Southern Vt. 1 wife, 3 kids, one cat and an addictive personality. My latest obsession being golf.
Wednesday, January 19, 2011
Technology in medicine
Labels:
CEREC,
dental,
digital,
management,
marketing,
medical,
practice,
technology,
westernma,
xray
Friday, January 14, 2011
M.O.D. The most dreaded letters in the hospitality industry
My entire family had worked in hotels and restaurants for generations. In fact my brothers and I were raised following my Nanny (our grandmother) as she worked the golf course and banquet hall she and my grandfather owned.
My first real job was at Herbert's Potato World stuffing potatoes for hungry shoppers at the Holyoke mall. That was followed by a huge step up, working as a busboy at the then famous The Delaney House. I worked part time, made good money and learned from one of the best in the industry, George Page. Then my mother kicked me out of the house......(That's a whole different story). I ended up in Las Vegas waiting tables at a gourmet restaurant and going to school to get my BA in Hospitality Management from UNLV.
Now that I was educated, I came back to Western MA to use my finely honed management skills, again at The Delaney House. Wow, did those first couple years hurt. I saw more weddings, funerals, bus tours, and baby showers than one man should ever have to see. The job got easier, but the hours never stopped. Here I learned the true meaning of the letters M.O.D.
M.O.D. means manager on duty. The manager on duty is the person in charge no matter the time, no matter the problem, no matter who was involved. When the fire department does a surprise inspection, the M.O.D. makes sure the guy who shoveled the snow off the roof didn't block the fire door with it. When the toilet in the hotel room overflows into the bathroom below, the M.O.D. is the one that gets called first. When the closing manager forgets to close a door right and the alarm goes off at 3am, the M.O.D. is one talking to the police wearing a jacket and his pajamas. The M.O.D. is accountable for everything that happens.
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